AI-generated concept artwork, used as a creative reference.
01Define the outcome first
Write down the audience, the asset you need, its format, and where it will appear. A product hero image and a social campaign need different compositions. Keep these constraints in a text node so they stay visible throughout the project.
02Build a small reference board
Add a few references that each communicate a specific choice: lighting, color, composition, or material. Use images you own or have permission to use. Label what matters in each reference rather than collecting a large, unfocused mood board.
03Explore one variable at a time
Start with one direction. Change the background, framing, or lighting separately so you can understand what improves the result. Keep the original brief and earlier versions next to each variation on the canvas.
04Save a repeatable workflow
Keep the useful prompt, reference images, model settings, and selected output together. Duplicate the canvas for the next project and replace the inputs. Results depend on your selected model; check details before using an output in a finished campaign.